Privacy Policy

Last updated: April 8, 2026

1. Introduction

SEO Scope ("we", "our", "us") operates the website seo-scope.com (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

• Email address
• Password (stored securely hashed)
• Organization name

2.2 Domain & SEO Data

When you use our Service, we collect and process:

• Domain URLs you add for tracking
• Keywords and search position data
• AI visibility tracking results (responses from AI platforms queried on your behalf)
• Generated content (articles, social posts)
• Google Search Console data (if you connect your GSC account)

2.3 AI Visibility Check (Free Tool)

When you use our free AI Visibility Check tool, we collect the domain, brand name, and industry you provide. If you optionally provide your email to receive a report, we store your email and check results.

2.4 Usage Data

We automatically collect certain information when you visit our Service, including IP address (for rate limiting), browser type, pages visited, and timestamps.

3. How We Use Your Information

• To provide and maintain our Service
• To track SEO positions and AI visibility on your behalf
• To generate content based on your keywords and domain data
• To send you reports and notifications (with your consent)
• To improve our Service and develop new features
• To prevent abuse (rate limiting, fraud detection)

4. Third-Party Services

We use the following third-party services to provide our features:

• Supabase — database and authentication (EU data center)
• OpenAI (ChatGPT) — AI visibility tracking and content generation
• Perplexity AI — AI visibility tracking
• Google Gemini — AI visibility tracking
• Google Search Console API — keyword position data (with your authorization)
• Firecrawl — domain scanning (self-hosted)
• fal.ai — image generation for articles
• Buffer — social media publishing (if you connect)

When we query AI platforms for visibility tracking, we send industry-related prompts that may include your brand name. We do not send your personal data to these services.

5. Data Retention

We retain your data for the following periods:

• Account data — retained as long as your account is active, deleted within 30 days of account deletion request
• SEO & AI visibility data — retained for up to 24 months for historical tracking; older data is automatically purged
• AI Visibility Check (free tool) — lead data retained for 12 months, then anonymized
• Server logs & IP addresses — retained for 90 days for security and abuse prevention
• Payment data — handled by Stripe; we do not store credit card numbers

You can request deletion of all your personal data at any time by contacting us at privacy@seo-scope.com. We will process deletion requests within 30 days.

6. Data Security

We implement appropriate security measures including encrypted connections (HTTPS), hashed passwords, row-level security on our database, and secure API key management. However, no method of transmission over the Internet is 100% secure.

7. Data Breach Notification

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours of becoming aware of the breach. If the breach is likely to result in a high risk to you, we will also notify you directly without undue delay.

8. GDPR / RODO Compliance

If you are located in the European Economic Area (EEA), the following additional rights and protections apply under the General Data Protection Regulation (GDPR), known in Poland as RODO:

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract performance (Art. 6(1)(b) GDPR) — to provide the Service you signed up for
• Legitimate interest (Art. 6(1)(f) GDPR) — to improve our Service, prevent fraud, and ensure security
• Consent (Art. 6(1)(a) GDPR) — for optional marketing communications and the AI Visibility Check tool

Your Rights Under GDPR

You have the right to:

• Access — obtain a copy of your personal data (Art. 15)
• Rectification — correct inaccurate personal data (Art. 16)
• Erasure — request deletion of your data ("right to be forgotten") (Art. 17)
• Restriction — restrict processing of your data (Art. 18)
• Data portability — receive your data in a structured, machine-readable format (Art. 20)
• Object — object to processing based on legitimate interest (Art. 21)
• Withdraw consent — withdraw consent at any time for consent-based processing (Art. 7(3))

Supervisory Authority

If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In Poland, this is the President of the Personal Data Protection Office (Prezes Urzędu Ochrony Danych Osobowych, UODO), ul. Stawki 2, 00-193 Warsaw, Poland.

International Data Transfers

Some of our third-party services (OpenAI, Perplexity, Google, fal.ai) may process data outside the EEA. These transfers are protected by Standard Contractual Clauses (SCCs) or adequacy decisions where applicable.

9. Cookies & Tracking Technologies

We use the following cookies and tracking technologies:

Essential Cookies

• Authentication — session tokens for logged-in users (localStorage)
• Cloudflare Turnstile — anti-bot verification on forms

Analytics & Performance Cookies

• Google Analytics 4 (GA4) — website traffic and behavior analytics
• Google Tag Manager (GTM) — tag management for analytics and conversion tracking
• PostHog — product analytics, feature usage tracking (EU data center)
• Microsoft Clarity — session recordings and heatmaps to improve UX

Marketing Cookies

• Meta Pixel (Facebook) — conversion tracking and retargeting for advertising

You can disable non-essential cookies at any time using the cookie settings on our website or through your browser settings. Disabling analytics cookies will not affect the core functionality of the Service.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at: privacy@seo-scope.com